You can find the complete article here: Migros about Happy Foie.
Expansion and Recognition:
Our Happy Foie products are becoming increasingly popular and are now also available in French-speaking Switzerland as well as in the German-speaking Migros cooperatives of Zurich, Aare, and Basel. The expansion into these regions is a milestone for us and demonstrates the growing interest in innovative and ethically acceptable alternatives in the culinary world.
Happy Foie
The Migros-Magazin, a renowned weekly newspaper in Switzerland, has also reported on Happy Foie, drawing attention to our products. The article highlights the introduction of our new goose liver called "Happy Foie", where the animals are not force-fed. This ethical approach to production has already excited and encouraged many people to rediscover foie gras.
Tobias Sudhoff, the inventor of Happy Foie, explains in the article that the livers are enriched after the animals' death with a mixture of animal and plant fats to increase the fat content. This achieves a flavor and texture quality comparable to traditional foie gras. The elaborate development work, which took two years, as well as the use of high-quality livers from organic farms in the Alps and Brandenburg, underline our commitment to quality and sustainability.
Target group and sales
Happy Foie is aimed at people who have previously avoided foie gras but appreciate the distinctive taste and unique texture. Our products appeal to both end consumers and the gastronomy sector, with duck liver being particularly valued in French-speaking regions and goose liver in German-speaking areas. These geographical preferences reflect the diverse clientele and demonstrate the adaptability of Happy Foie to different taste preferences and traditions.
Alternative for Cooks
For chefs looking for an ethically acceptable alternative to conventional foie gras, Happy Foie offers a versatile and delicious option. Our products allow them to provide their guests with a top-notch culinary experience without compromising their ethical beliefs.
